Specs
Research Scientist/Engineer III at UW CS
Hands on generalist
Current
Led UX design in banking, finance, and healthcare, impacting over 100M users and $200B in market value globally.
PRINCIPLES ✦ PHILOSOPHY
TESTIMONIALS ✦
Kedar Potdar
Director - AI System Software, NVIDIA
Asim is an exceptionally talented designer and engineer. His business acumen and ability to grasp complex concepts sets him apart. I'm always impressed by his ability to look at the world with a design lens and bring in that perspective in fields like machine learning and the UX of AI products. It's a pleasure to collaborate with him and I can confidently recommend him for any complex project.
Abhinav Chhikara
Founder 10K Designers, ex-Head of Design Unacademy
Asim is a gentle, curious and inquisitive person that’s a pleasure to talk to. He’s used these attributes to his benefit by taking the design process and applying it to any problem statement he comes across – whether that’s a complex enterprise app for executives or simple learning material for young adults. It’s been a pleasure to have Asim be a part of the 10kdesigners Cohorts as a mentor & I’m looking forward to more collaborations between us!
Varun Pimple
Product Designer, Palantir
Asim is one of those designers you can always learn something new from. Having worked with him previously, he’s always had great perspectives on design and human behavior, which makes him an excellent thought partner and collaborator. His hunger to learn and do more is really inspiring. He’d be a great addition to any team that values design craft and product thinking.
Mihir Pathare
Director of UX - EMEA, Merkle
I had the pleasure of working directly with Asim during his two-year tenure at Fractal Ink Design Studio, where he demonstrated exceptional growth from a UX team member to an independent project leader. His innovative thinking shone through in projects like the MetroMap app for Mumbai's metro system, which won our internal hackathon. Asim's dedication was particularly evident in the Bajaj Finserv project, where he single-handedly refined the Information Architecture through multiple iterations to achieve client approval. His self-motivated work style and ability to translate complex business requirements into design sets him apart. His interests across design, art, philosophy, and human behavior have brought a unique perspective to his work and made for a lot of fun conversations with him. I look forward to working with him again in the future.
Aniket Kalgutkar
Software Engineer, Google Munich
I had the pleasure of working closely with Asim on several projects, and I can confidently say that he is an exceptionally talented UX Designer. Asim has a unique ability to blend creativity with functionality, consistently delivering designs that are not only visually compelling but also highly intuitive for users. He takes the time to deeply understand the users’ needs, which shows in the seamless experiences he crafts. His attention to detail, along with his collaborative approach, makes him an invaluable asset to any team. I highly recommend Asim for any project that requires a skilled and user-focused designer!
Prashasti Pankaj
Mentee at 10K Designers
He is the only person I have met, who gave me neutral feedback. I learnt how to take feedback and implement it from him. With some constraints, I wasn't really able to take full advantage of his potential, but would definitely connect in a month or two, for more insights from him. By far, his session was also really very very good. One amazing thing I learnt was to question the design decisions at every point, rather to jump to conclusion. Thank you Asim, for being our pod mentor
Aastha Jain
Mentee at 10K Designers
Always provides constructive feedback... encourages them to explore new possibilities and brings out the best in his mentees.
Rahul Bhosale
Director of Design, Polygon Labs
Asim is one of the most talented designers I've had the pleasure of working with. As a designer, his creativity, problem-solving skills are unmatched. Beyond his professional skills, Asim's positive attitude and friendship make him an absolute joy to work with. He's not just a designer; he's a creative powerhouse and an incredible asset to any team.
Krina Shah
Mentee at 10K Designers
Very glad to have asim as my mentor! always a delightful conversation with him. highly intellectual and explains, gives feedback in the most simple way. looking forward to connecting with you more.
Anupriya S
Mentee at 10K Designers
This is my very first attempt at design and Asim's mentorship has shaped the way I approach a problem statement. He exactly understood where I was falling short. What I really liked about his teaching was - Instead of pinpointing what's wrong, he emphasized and took time to make me understand how getting the process right will eventually get us there.
